Office de H Message from Nayo Higashide
By rapid development of the Internet and social networking, there have become some revolutionary movements in the field of art.
For example, France's Louvre Museum has successfully gathered cost for purchasing artworks by adopting method of “crowd funding” on the web.
It was the beginning of brand new relationship between artworks and their lovers.
It is a way to share (not direct ownership) the art, a non-material approach to attach the art.
It is also a beginning of the great tidings of change from the system that numbers of pieces of arts belong to one patron to the one exactly opposite – the one that many patrons belong to one piece of art.
In view of this change of trends, people paying expecting attention to the roles that played by individual mecenats (patron).
For instance, there is no such era that an individual collector’s viewpoint is important as this time.
Art in view of collectors is different from the view of curators – they are much more personal, emotionally attached, reflected his/her personal experience…, in one words, it is special art history for the person.
This time, the roles of collectors are on the shoulders of common people, not an individual who has a fortune of money.
And now is the time that those mecenats from common class will take place as the main characters of the movements of the art.
Buying artworks, usually, is not considered as a creative act.
However, those mecenats are the ones who give the value of the pieces, in a way they are the one creating the values of the artworks, with as same commitment as the artist.
Now, in the new era that is possible to share the value of one piece of the art, it is expected everyone to create a value of the art by being micro-mecenat.
The art is relevant to everyone.
Being mecenat is the brand-new, more personal way to relating with it in this modern day.
This is the most exiting way to commit with the art.
We call it the system of “micro-mecenat”, hoping everyone to relate the stories of artists from the first little step.
The art always reminds us our senses are indefinitely free.
The art is opened to everyone.
We all are the bearers of the culture.
We are aiming the platform that everyone -curators, collectors, and artists- can be a main role of the scene.
We welcome curators who want to create new sense of values with artists.
Contact us here.
- Corporate name:
- Office de H
- Address of the head office:
- 106 2-1-13 Motoazabu Minato-ku Tokyo
- Date of establishment:
- July 2011
- Nayo Higashide
- Profile of the director:
2011 found Office de H
2009 return to Japan
2005- 2009 working as the independent curator
2004 - 2005 working as an assistant for Department of Contemporary and Prospective Creation, Musee National d'Art Moderne - Centre Pompidou
2002-2004 Paris IV Sorbonne（Master of Art history）
Ecole du Louvre （Museology）
2001 graduated from Keio University
- Business Outline
- Management of the "Micromecenat"
- Planning and production of the exhibition and the art project.
- Consultation of the art works.
- micro mecenat official website
- micro mecenat facebook